BONUS EPISODE: Lessons Learned from Starting a New Pen Name

Well, this is the motherlode of write ups! I launched A Game of Hearts and Heists a spicy sapphic fantasy romance on the 10th of February 2023 and I promised to share everything that I’d done to create this new pen name.

Goal: create a financially sustainable fiction pen name that gives me the opportunity to have fun writing and create books that are ‘cannot put down, hangover inducing’

Subgoals: surpass 33 preorders, give out over 100 ARCs, keep production costs as low as possible

TLDR Take Aways

• Hate to say it, but mindset IS everything
• Infrastructure is key
• You need more time than you think
• TikTok works
• You have to talk about your excitement

Read full blog post here.